Camila Clark is senior director, corporate communications for Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Camila is responsible for establishing and enhancing strong relationships with key stakeholders, including industry groups, partners, and industry leaders by designing and executing public relations and communications strategies, programs, and materials to support partnership initiatives, business-to-business marketing outreach, and other efforts that advance the mission of Brand USA.
An accomplished, results-driven communications strategist, Camila joined Brand USA in May 2013. During the course of her career, Camila has successfully generated significant and sustained media coverage and enhanced brand awareness and positioning for travel brands and destinations by leveraging a strong combination of online and traditional channels, promotions, and events.
Prior to joining Brand USA, Camila served as public relations and promotions manager for the Maryland Division of Tourism, Film and the Arts. In this role, Camila managed the global communications efforts to promote the state of Maryland as a world-class travel destination. Under her leadership, the organization continually increased travel media exposure — from $4.3 million (FY08) to $13.2 million (FY10). Additionally, Camila was a member of the board of Capital Region USA (CRUSA), a tourism coalition comprised of the Virginia Tourism Corporation, Destination DC and the Maryland Office of Tourism Development. In her role with CRUSA, Camila oversaw multiple international public relations firms responsible for promoting Capital Region USA in key U.S. feeder markets. Camila also managed an effective media relations program; served as a key media contact; pitched story ideas to local, regional, national and international media outlets, and developed marketing communications materials such as brochures, web content, social media messaging, fact sheets and executive briefings.
Prior to joining the Maryland Office of Tourism, Camila held various positions of increasing responsibility at Choice Hotels International, including manager of diversity PR and communications. During her tenure with Choice Hotels, Camila was instrumental in the launch of the organization’s diversity initiatives, the highly successful “Thanks for Traveling” campaign immediately following 9-11, the worldwide rebranding of the iconic Comfort Suites, Comfort Inn and Sleep Inn brands, as well as the launch of Cambria Suites.
A native Marylander, Camila also worked for such Baltimore-based companies as Vertis, Inc. (formerly TC Advertising) and Metroventures USA, Inc. in public relations and marketing roles.
Camila holds a bachelor’s degree in journalism with a concentration in public relations and advertising from Bowie State University. She resides in Catonsville, Md. with her husband, Dion, and their son, Chazz.